A guide to creating a Facebook Fanpage. We’re going to use a fan
page that I recently set up as an example of how to set up a page.
So stage one – Register and make it clear what you are about.
1. Login to facebook – The new interface has a link to Ads and
Pages on the left hand side of the Home page or you can find any other
fan page and click on the create page for my business link.
[You must be registered and logged in to see this image.]
2. This will then ask you for some basic information about the business and contact details etc.
3. Make sure your name is something clear – vague will only confuse
folks and whilst it may feel quirky it won’t win as many fans as a
clear message. The message for the page we’re looking at here was
clear – [You must be registered and logged in to see this link.]
4. Enter website information – You can have more than one website listed here.
5. Company
overview – Do you have a company overview or is this simply cause
related. As this was just a cause and not related to a company we left
this piece blank
6. Mission – Important for cause related – What are
you trying to achieve. What’s the purpose. Get your call to action in
here. What do you want people to do with your fan page!
7. Products – Do you have any products? We didn’t have any so this area was blank.
At this stage in the process the page is not live and until you hit
the publish button it will just be somewhere for you to work and
complete.
After that there is an information box on the left hand
side of your page which will have text saying no information has been
set up. Click in here and using the on screen editing explain who you
are. It’s useful to get this piece correct and to take some time over
this as it is important because it defines your page and is a very
important piece of real estate.[You must be registered and logged in to see this image.]
Also
at this stage you must decide who has access to your site and who can
do what (below). Useful at this point to navigate around the options
to see what you want to offer people. There are many options in
there. At this stage the Cumbernauld House page had no fans whatsoever
as we were not live yet.
On the Cumbernauld site we found adding historic photos* was
very successful as well as more recent photos of areas that have
changed but that evoke nostalgia. The photos were a great way to bring
folks to the site to have a look around and then pledge their support.
page that I recently set up as an example of how to set up a page.
So stage one – Register and make it clear what you are about.
1. Login to facebook – The new interface has a link to Ads and
Pages on the left hand side of the Home page or you can find any other
fan page and click on the create page for my business link.
[You must be registered and logged in to see this image.]
2. This will then ask you for some basic information about the business and contact details etc.
3. Make sure your name is something clear – vague will only confuse
folks and whilst it may feel quirky it won’t win as many fans as a
clear message. The message for the page we’re looking at here was
clear – [You must be registered and logged in to see this link.]
4. Enter website information – You can have more than one website listed here.
5. Company
overview – Do you have a company overview or is this simply cause
related. As this was just a cause and not related to a company we left
this piece blank
6. Mission – Important for cause related – What are
you trying to achieve. What’s the purpose. Get your call to action in
here. What do you want people to do with your fan page!
7. Products – Do you have any products? We didn’t have any so this area was blank.
At this stage in the process the page is not live and until you hit
the publish button it will just be somewhere for you to work and
complete.
After that there is an information box on the left hand
side of your page which will have text saying no information has been
set up. Click in here and using the on screen editing explain who you
are. It’s useful to get this piece correct and to take some time over
this as it is important because it defines your page and is a very
important piece of real estate.[You must be registered and logged in to see this image.]
Also
at this stage you must decide who has access to your site and who can
do what (below). Useful at this point to navigate around the options
to see what you want to offer people. There are many options in
there. At this stage the Cumbernauld House page had no fans whatsoever
as we were not live yet.
On the Cumbernauld site we found adding historic photos* was
very successful as well as more recent photos of areas that have
changed but that evoke nostalgia. The photos were a great way to bring
folks to the site to have a look around and then pledge their support.
